This letterform is based on the concept of a magnetic field around a magnet and how particles react within this field, the design uses a monochromic colour scheme, the particles are densely packed together and expand outwards from the letter forms, the letter is created as a result of the magnet field and how the particles have react, the letterform is therefore created in negative space. I could consider these two concepts within my own work, form expanding from the letterform to convey expanse and also how negative space can be used to create a letter form.
Continuous line is a subtle and simple way of communicating expanse - communicating expanse involves showing movement and growth, which in this design is shown through the growing line which grows throughout the frame.
Within this piece of typography expanse is communicated through the word, from the subtle smoke elements initially forming at the 'O' and 'N' into a sudden great expanse and explosion of stylistic smoke at the alternate end of the word. Within this typography expanse is shown in to extremes, rather than showing the growth - it shows the start and end results of expansion, this is a concept I could bring into my own design if I were to create a series.
Although this piece of typography take a final 3D form, the idea of layering paper, and a gradual increase in height which is subtle yet overall is smooth and creates expanse. They layer of elements and building up of elements could be brought into my own work to show expanding letter forms as the letterforms could go grow layer by layer.
These examples of typography continue the concept of elements growing and emerging from the initial form, this is a strong concept that is clear in conveying expand, it will be essential to understand the limit in which too much or too little make the letter subtle or obvious, furthermore adding elements emerging from the letterform does distort the legibility of the letter, this will be something I need to consider within my own design development.
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Arte-y-Mecenazgo /
Nike-Football /
Social-Chameleon /
Magnetica /
Twin /
These examples of typography continue the concept of elements growing and emerging from the initial form, this is a strong concept that is clear in conveying expand, it will be essential to understand the limit in which too much or too little make the letter subtle or obvious, furthermore adding elements emerging from the letterform does distort the legibility of the letter, this will be something I need to consider within my own design development.
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