As the briefs are from past year it offers me the opportunity to look at what other students did in order to fulfil the brief no of which I could find particularly impressed me. Much of the work I found seems unfinished a rushed, although they strong concepts they are let down by production quality. I hope to produce I work of a high technical quality to reflect the strength of my concept. Furthermore much of this work I don't think appeals to the target market of the male bias particularly the 'snug' response which I wouldn't say is aimed at men at all.
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