Essay: Theme & Question Development

Following a meeting with Richard about my essay, I solidified the ideas I had for my essay into a plan which I can now move forward with.

At the start of the meeting I suggested that I wanted to look into either the internet and Identity, Panopticism or Censorship and the Media (A future lecture). However as the deadline was before I would have this lecture I decided to stay away from this topic area. I was most interested in the internet and identity so our conversation about my essay stemmed from there.

I have already developed an initial range of question that could possibly form my essay title.


  • To what extent does the internet have an effect on our identity?
  • What effect does the internet have on our understanding of identity?
  • Compare and contrast the theories of identity
  • Describe the different approaches to understanding one's identity
Richard suggested that within my research and essay that I should explore the follows areas within this subject/topic
  • How has the internet changed and how do we use it
  • How has it effected the nature of our identity within contemporary society
  • Explore a range of theories about identity both old and new
  • Apply these theories to such internet activities like Facebook and Twitter. 
  • How are online identities fabrication of our true identity
  • Internet identities can be transient and fake
  • The beginning of the essay should give a brief overview of the histories of the theories regarding identity. Pre-modern, modern and post-modern identity
I then took this information to gather an initial selection of book together which I could use to begin my research 
  • Identity 
  • Media, Gender and Identity
  • Reading Digital Culture
  • Identity and Difference
  • Culture and Identity
I also looked into a selection of article from the online service www.jastore.org




Lecture Eight: Creative Rhetoric

Talking about creativity, how to better articulate my creative practice, develop this through different definitions and expand my creative practice.

“Different artists often have quite divergent conceptions of what they are doing”

The Blank Sheet Project, a D&AD project,involves interviewing four creatives, asking them about there process an creativity itself

Creative ‘Flow’ As an actor he danced through the movie, it was a joy, a form of creative flow

Renzo Rosso, his experience at the school of fashion a practice based beginning, Pedagogy - facilitating creativity

The best ideas are the next one, creativity is dynamic in some way, creativity is indefinable because its always moving forward

Be stupid - using the heart and not the head, creativity is a knowledge obtaining activity rather than a rational activity like science or history

Working in teams, collaboration is essential

Mimesis, Plato’s problem with creativity, which was a critique of democracy at the time, another world exists beyond the physical work, art imitates an imitates, because art mimics the physical world, and the physical world mimics the real a metaphysical form

A popular view, that western civilization began with the greeks, but the greeks saw there history deriving from the east, particularly north Africa and Egypt

Classicism - Roman art, in the imperial period, they just copied the greeks, suggests that the greeks reached an apex, and ideal standard that can’t be surpassed, all that is left to do is imitate

Academics on creativity - Banaji the 9 rhetorics of creativity

Creative Genius or the Romantic genius, how judgements about art and creativity are made ‘Critic of judgement’. Romanticism redefined and transformed the role of the artist

Artist is the creator not an imitator, the artist is a rule breaker and definer

Through creating the artist creates new rules, empowers the artist and creative, the borders of art are transformed, transcended, art is in a constant state of flux, it is dynamic

Collaborative practice, but creativity is an individual vision.

Facilitating creativity, Rhetoric 9, the creative classroom, The survival of creativity, A Scholar activity, where the term fine art comes from. British art schools, Leeds college of art, mid 19th century.

Democratic and political creativity, empowering creativity within citizens and working collaboratively

Digital technology had caused an event horizon, global community has created a single body of knowledge, ownership of knowledge has now changed. All information is accessible through the cloud.

eStudio and online extension of the studio, mimics a professional studio in the form of an online studio.

Abstract: art and copy teams work together, have been doing so since the 1950’s, new media is prompting changing at the heart of the discipline within advertising.

Students working online and creativity that is valuable to industry, when working online everything becomes flat and more equal rather than the role of the master and student.

Working online was a valuable skill for undergraduates in creative education.

Online conversation and flow are linked closely together

Ubiquitous creativity, Little c Creativity, problems can be solved through being resourceful and flexible.

VCOP, virtual community of practice, people involved in people creating new knowledge, the expert plays an important role in moving the discussion forward and adding valuable comments.

SHOWstudio,everyone to witness the creative process, creatives and the everyday

The Fashion Film, a new medium, a way of capturing the creative process.

Creativity for Social Good, Only the brave foundation, corporate social responsibilities

Brands have to find creative ways to be socially responsible, involves cooperative activity which is social empowering, it what society and the consumer wants

Creativity as an economic imperative, creative skills are important to the UK economy, designing organization to encourage collaboration, google and Ideo do this, practice improvisation online and offline and working as one mind, ideas can go places where they wouldn’t if you were working by yourself

Play and creativity, play to get ideas, ways of encouraging the brain to think in different ways

Creativity and cognition, a psychological experience of being creative, time goes very fast, loose yourself in the creative process and it occurs under certain conditions of high challenge and high skill

The creative affordances of technology, online a new model for creativity but is modeled on the industry of creativity. Communicative practice

Design For Print & Web: Initial Competing Channel Identities







Study Task 4: Triangulation

Amid the relativism forced upon us by the experience of living in a global civilization...we are all challenged to look again in the mirror and rethink our assumptions about who and what we are. We face the discomfort - and the depth - of living with uncertainty, paradox, ambiguity and constant change. (Zweig, C cited in Kidd, W 2002:62) Within the post-modern global community to which we are now all exposed to, there is more freedom to be who we want to be, we can be more experimental with our identity and reinvent ourselves but this creates inconsistencies within our identity, therefore creating an unstable, chaotic view of our identity. This rethinking and reworking of our identity is referred to as a multiplicity of identities - a series of identities which one may possess and there is no one true identity. Zweig’s reference to mirror is similar to how one may use the devices of internet look at there identity in different ways and use the internet as a way to trial and test new identities. The internet offers a ‘chance for all of us who aren’t actors to play with masks’ (Turkle, S. 1997:256) Turkle’s metaphor of the mask suggests how we use the internet and the profiles, characters and roles we create and play with online to cycle through different identities we construct from unexplored parts of one’s identity. Gergen describes identities “as a hollow tube, through which, one at a time, the ‘many’ speak through at the appropriate moment...what we perceive as ‘one’ in any context is, perhaps a conglomerate of ‘one’s’ (Gergen, K. Cited in Turkle, S. 1997:257). As our multiplicity of identities and knowledge of other cultures is spread across the world we continuously construct and reconstruct our identities to apply to a given context, but there is no one stable identity but a ‘pastiche of personalities’ that reveal themselves. Identity as multiplicity allows one to reflect upon positive aspects of these identities and bring them fourth into the real world. Although one’s identity may be multiple, it is integrated, one therefore feels a sense of self without being one self.

Lecture Seven: Celebrity Culture

History of the celebrity, development of television, film and photography and the cultural significance of celebrity, why are they important? What does that status of the celebrity say about the culture and society

A celebrity photographer, an idea that has been around since the invention and inception of photography. Julia Margaret Cameron, creates celebrity portraits in the pictorialist tradition

Actress in the image, acting the part of the role and the image, these people were the celebrities of the time, writers, actors and artists.

Graham Clarke’s book notes the different ways in which Cameron photographs the male and the female figure, this is a treatment of the male sitters are photographed for what they are known for, not for what they look and appear like as women are photographed, pose is less staged and mythical, a portrait of the person rather than a staged a position like within photographs of women

Invention of moving images, Louis Aime Augustin Le Prince created the first moving images, in the form of images of carriages moving of the leeds bridge

The artist, 2011, a black and white silent movie, the story plays the rise and fall of the two main actors within the film, the film examines the inevitability of celebrities in and out of fame/fashion.

Josephine Baker, early celebrity of film, american of mixed heritage, became famous as an exotic dancer in France. The portrayal of the exotic was very popular at the time. She was an attractive women who made her money from her looks, but also worked for the resistance in the second world war, she used her position as a celebrity to spy for allies and gather information. She planned events so she could gather information and aids the resistance effort.

Beyonce wears an outfit that mimics the banana skirt worn by Josephine baker, Beyonce uses many references to Josephine Baker within her appearance and attire.

The Jazz Singer, is the first feature length film to include dialog, invisible editing which makes us forget about audio and image synchronization

The 1920’s, 30’s and 40’s actors become examples of how everyday people should act, behave and want to be like.

Clark Gable, known as the ‘king of hollywood’ he known as an on screen hero, but also an off screen, real hero - he fought in the army core.

Bette Davis, interesting approach to acting and role, known for her willingness to play unlikeable characters and roles, Davis seeks out roles of a less attractive, more evil character. Her attitude to fame - she married a man who had never heard of her. She started a canteen/restaurant where men who has served in he army could be waited in by celebrities. Celebrities volunteer to do this.

The opposite of Bette Davis is Marilyn Monroe, she is there to be enjoyed her physical presence and appearance. Interesting in that we have a sense of her private life coming through her life on film. Conspiracies about her death, these events freeze her in history because of the age she was when she died, Warhol refers to this in his pop art works of Monroe. Image of her face endlessly repeated, this is comment on how we can not conceive past the person being this is elevated status.

Warhol also gives Elvis Presley the same treatment, the role of Elvis as the cowboy, Warhol repeats this image, which suggests how we can not see past the role and the ideal of the celebrity. Hollywood churning out stars, and the factory of hollywood, and that it is all about money. Elvis the man of all trades, acting, singing etc.

Warhol also coins the phrase ’15 minutes of fame’ he created the factory, as a place for alternative expression, he encourages sub cultural characters to hang out, encourage the bohemian lifestyle, the irony of him calling it the factory, a comment on the creation of the star and how those of low society can be turned into celebrities, through film, being photographed and associating yourself with people, people on the edge of society being made into stars.

The Kennedy’s the original celebrity politician, good looking, beautiful wife, they also become the subject of Warhol’s works. Setting up of the drama of his destruction, he survives the Marilyn situation but ends up being shot in public, it was not filmed by camera crew it was filmed by public. The film of this is valued at $16 million.

Advent of television, Kennedy appears on television, he is broadcast on television this is how he become this popular character. Television then replaces the act of going to the cinema, takes it from the public domain into the private domain of the home.

Space for television to start to influence people’s everyday lives, the Jackson family, in 1976, they act as themselves, in scripted situations for comic values. Michael emerges a the key character.

Michael J. Symbolic of a society obsessed with looks and their value.

Madonna, celebrity and identity is played with by artists like Madonna, she changes her image for each tour and each album. Madonna recycles the looks and aesthetic of the 1940’s and 50’s of when it was important to advertise your wealth. By madonna doing this she makes herself into an icon.

She looks completely different from one essay to another, this is a post modern recycling of the past. Madonna as a post modern icon, Lady GaGa as a post post modern icon. Lady GaGa recycles her image every time she appears in public, this is an acceleration of change of image.

Mutability of image - Lady GaGa’s meat dress, a feminist statement? Celebrities as a piece of meat? Created for financial reasons. Is it a statement about meat? Our contemporary need for conveniently packaged food. Perhaps it has no meaning? There for shock value? Elevates GaGa’s appearance to the statement and level of art.

Barrack Obama, a pop president, young, good looking and musical, politicians want to reach out to the public by popular culture.

Ordinary people can use politics for there own self promotion, through mediums such as youtube.

Princess Diana, a celebrity status attached to royals, Charles and Diana as royals, figures of status for us to look towards in a nationalistic way. She is younger than him, she not in the social ranks, like Charles is, she represents an innocence, she is seen as a fitting match for him. The relationship deteriorates, she then reinvents herself, as a fashion icon and as a beauty. A slide towards her death, she continue in the position that she is in, leads to conspiracy about her death. Diana’s death create the start of this mass morning, this idea that the public own as this morning happens on mass scale. We the public want to share in this grief, the greater the status of the celebrity, the greater the scale of the morning.

David Beckham - contemporary everyman, crossing of the ordinary, the council estate boy into the a celebrity icon.

Beckham as a brand, an untouchable status.

Imitation of celebrity - Elvis impersonator, bands how imitate bands, tribute acts, a commercial value added to this. An industry involved around this market.

Alison Jackson’s book, Private. Celebrities in compromising positions, in private moments. Jackson is using the language of the paparazzi, a long lens has been used, a spied on moment. She has actually used lookalikes in her work, she provides us with voyeuristic moment, allows us to see beyond the mask.

ASOS, As seen on stars, you can wear the clothes that celebrities wear, you can become the celebrity, have a piece of them.

Twitter, since 2006, is the way we get in contact with celebrities, we learn about their home and private lives, we can subscribe to their inner most thoughts. A line can be crossed, using twitter to share private information. Twitter is a replacement for the magazine that publishes information on celebrity. Twitter is a direct connection between the public and the celebrity.

People sell artifacts of celebrity, going for lot’s of money such as Britney Spears chewing gum.

The more we look at images, the more we consume them, the less we do in our real lives, and activities and decision making. - Society of the spectacle. Society becoming more about looking rather than doing.

Study Task 3: The Panoptic Institution of Facebook

In Michel Foucault’s writing about Panopticism, he describes how ‘Jurists...dreamt of [a] state of plague. Underlying disciplinary projects the image of the plague stands for all forms of confusion and disorder. Rulers in the nineteenth century embraced idea of mass plague that could disease an entire population in order for them to justify the introduction of panoptic methods of control and discipline within society. Similarly in modern times, Facebook legitimizes it’s decentralised panoptic power by giving the means of surveillance that Facebook allows accessible to everyone, therefore, like an inmate in the Panopticon ‘he is seen, but he does not see’ , whereas the user’s of Facebook’s social network see but are also seen by other users creating a society of web based voyeurism. Contrastingly to the conception of the original Panopticon, Facebook to an extent operates a more democratizing and equalizing version of Panoptic ideas, in which users openly share their informations, publicly. Facebook also relies ‘on a system of permanent registration’ in that by using Facebook, the users are subscribing to both the distribution and surveillance of their personal information as well as the ability to view the profiles of other when and how often they chose to.
Members of the Facebook community can view friends profiles without their knowledge, depending on the privacy settings they have employed but potential anyone can have access to their information, making Facebook uniquely different to Bentham’s Panopticon in which the power is hold by authority figure whereas on Facebook the watchers are random people within the Facebook community. Furthermore confirming the principle that members of Facebook take on both the role of the prisoner and the guard. The users of Facebook self-regulate their information based on who they think is looking at the information however this is always ‘unverifiable’ leading users to behave as if they are being watched by other users and simultaneously users watch the profiles of other users, imposing the initial sense of being watched. Users divulge their personal information and make visible a construction of their identity on Facebook in luxury users are then returned with in the ability to browse the profiles of others. On Facebook ‘visibility is a trap’ everyone has become ‘individualized and [is] constantly visible’ as the sacrifice of the information they share.

Lecture Six: Critical Positions on Popular Culture

Theoretical discipline of cultural studies, the idea and notion of culture as a posed to popular culture, high vs. low, throw away culture or mass culture

Who decides what is important and what is not, how does this affect us, and the way we think and its social function

Culture is complex, Raymond Williams, complex works in the english language, hard to define culture, more definitions occur, a culture that people have or a rarified set of ideas, body of artistic works, process of intellectual production, in a society in a particular time

Marx, dialectical materialist method, firstly thinking about the base and the super structure, the base is the economic reality, tools and technology, forces, what are the societies labour relations, these make us the make up and reality of the society, everything else comes as a result of this base, laws, cultures, forms of consciousness, the way we think about the world, all as a result of the conditions of the base. All forms of culture, art, design are a direct reflex of the base

Social organization of society, this produces, law, religions, culture and politics in the form of superculture,

How capitalism produces capitalist culture, would be seen as determination

The dialectical method suggests culture suggests that the vase strengths supports and maintains the culture it has created, the superculture legitimizes the base conditions, Culture maintains capitalism

The base of pyramid, the workers, holding up the system and is also made up of the higher class society. This hold up the systems of law, religion, the state and politics, the army, but these maintain the system.

Culture is produced by the material reality of the world, if we have culture which is a product of the base, then what is popular culture? Popular culture, culture that s popular? But this is imprecise? Popular culture, people make value judgements, popular culture is inferior to base culture. Populism, culture that aims to be popular for commercialist ideas and goals. Popular culture can also been seen as culture made by culture made by the masses for the masses.

A street, organic culture that graffiti or hip hop, what happens when this gets stolen by culture? Is graffiti or is it art? Is culture or popular culture?

A class divide between culture and popular culture, that can be taken back to a specific moment in history, in the mid 19th century, ‘The Making of the english working class’ In this period, heavy industrialization, heavy industry, process of urbanization, the growth of the city, a hyper development of hyper capitalism. Very clear class divides started to emerge, mass factory work, clear who were the workers and the bosses. Clear who the rich and poor were, this was physically visible, working class areas, and high class areas, Physical divide. Before this there was a shared common culture, for all the country but in reality on the elite made this culture, the aristocracy made this because they didn't have to work, so in reality culture has always been produced by the rich, but this created an illusion that it was for all. Organically because of the forced separation of the class, due to the need for profit, culture was never made for profit, but now it begins to be created in the ideal of profit. High class still thought culture had nothing to do with money, but in working class culture political and class writing began to emerge, this made by people for people, with a political edge. Culture for masses by the masses.

Matthew Arnold ‘Culture and Anarchy’ a man from the ruling class, tired to define culture and what is great about culture, it is the most important thing in the world, the ultimate achievements of man kind, the perfection. Culture is disinterested, it is more important than the day to day running of the world, or anything to do with agenda is not culture. ‘Minister the diseased spirit of our times’ the world wouldn't be such a horrible place if everyone cared about the things the higher class cared about and not care about the mass popular culture that people were producing, this is like a disease as he refers to it.

Popular culture is a de-based form of real culture, a ghost in people’s judgements of popular culture even today.

Leavisism, with the growth of industrial capitalism, hollywood, all forms of popular culture, throughout the 20th century the world has been in a decline into the gutter, and away from the beautiful intellectual culture and society, as culture has become mass produced its become more insignificant and become a downwards spiral, return to a situation where ‘Culture has always been in a minority keeping’ this is because the elite has been challenged with collapse in there power.

Frankfurt School - critical theory, equally critical of popular culture but from an opposite position, engage with a study of popular culture, when they went to new york, they saw the high point of popular culture, radio city, hollywood, celebrities, new forms of popular culture. They argued that popular culture was not a threat to culture, it maintains social system that we live in and perpetuates and strengthens the system of capitalism, its a tool in which capitalism can employ to perpetuate itself.

Culture is now produced under anything that is as a result from the base and superculture. All these cultural forms turn out the same thing, with minor differences, every is pre scripted and pre digested. This is making profit for big businesses, people are sucked into a vacuum where something is newer and better, but it really all broadly the same. One song after another, people are feed a monotonous stream of rubbish, when people are feed this endless stream of the same thing, people get no options, its broadly the same this then reduces peoples ability to think and broaden there views, this then supports the system and make them into an affirmative society. Teaches prescribed attitudes and way of thinking about the world, creating incorrect and false view of the world, this makes people one-dimensional, we have limited view, more like zombies rather than being people that are multi fasciated. Culture acts as a flog and a blankets over real society, making it like the world is ok, but really it is not. Popular culture therefore serves to depoliticize us, it stops us rebelling.

Culture industry, mass culture that churns out mass commodities. The x factor as a product of the culture, that disguises the reality of the world and creates an affirmative culture.

Adorno on popular music
 

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