Good is New York City: Way finding Applications

As I have decided to create a location based way finding application I have decided to research into what existing application exist with similar functionality to what my application will be offering.

From this research 

Theory into Practice: Design Development 3

Good is New York City: Exploring a New City

For my second concept pitch I have chosen to pitch an idea which involves elements of all three of the ideas that I initially pitched and this concept is about an application which allows you to explore the city, I have solidified this idea through researching into ways in which people explore new cities and what sort of things people do to explore a new city. Here is what I found out

5 Ways to explore a new city
Obtain a free city map from the airport, bus station, or your hotel. If you can't get a free one, you may need to purchase one from a news stand.

When you step out the front door of your hotel, take stock of your surroundings. Look for interesting buildings and note the street or corner your hotel is located on. Mark this on your map with an X. The interesting building will alert you when you are getting back to your hotel.

3Look around you to see where the action seems to be.

4For your first sightseeing excursion, it would be well to choose a famous landmark that you can walk to. This will be your "center". From now on you should be able to navigate by this landmark, and the items on your map will become clear to you, because you will be able to see whether sights are closer to your hotel or that landmark. If the landmark is a tall one, that helps, because you can see it from several blocks away.

5From now on you will be able to venture out in an ever widening radius from your hotel, and you will (almost) never get lost. It depends on how adventurous you are.
5 Approaches to exploring a new city
1. The military general. The map is pulled out in the hotel and double checked. A series of points have been carefully marked out, and a line drawn to join the dots. You know exactly where you’ll go and what you want to see, and you will follow this route come hell or high water. You have even chosen a place where you will eat, and know the time at which you will reach this spot. Reservations booked of course.

2. The bar hopper. You have the names of the favourite hang-outs as listed in your guidebook, and you immediately head for these watering holes. You’ll step out for some fresh air and visit the nearby sights if you have time, but if the craic is good then what’s the point? It’s the people who make a place memorable and you’re surrounded by a great crowd already, so why leave?

3. The tourist in denial. You have read the many stories warning you not to look like a tourist. So you have your map, but you never look at it in public, only letting it see the light of day when safely locked in a toilet cubicle. You won’t ask for directions in case people pick up that you’re not from round these parts and cart you away to be slayed as a human sacrifice. So you go from memory, having studied the map in detail before you left, and rely on frequent trips to the bathroom to recheck your coordinates.

4. The fearless wanderer. Not for you the predictability of a map or a guidebook. You’re straight into the heart of the action, and the smells and sights will guide you on your way. You don’t care if you won’t see the must-see sights. Within an hour you’ll be deeply engrossed in a conversation with local people, sharing photos of your family and being invited to eat the insides of a goat that will be slaughtered in your honour at a mountain cabin.

5. The useless planner. You want to be organised, and you’ve spent ages reading the guide books and studying the maps. You set off with a strong idea of what you want to see and how you are going to get there. And then it all goes wrong. You get distracted by a food stall that serves something you can’t resist, and then you get lost and end up somewhere you shouldn’t be. When you get out your map you realise you’re miles from where you thought you were, and you end up looking at glum suburbs and getting back to your lodgings exhausted and having seen little of what you’d planned.

5 Tips on how to explore a new city
1) Become Familiar With The Map
It’s very important to me that I get a map of a place stuck in my mind, so that I can mentally locate myself, even if I am lost. I often conceptualise thought processes as being like a machine or computer algorithm. I know the human mind is vastly more complex than either, but the process of recalling a correct piece of information reminds me strongly of an electronic criminal database you see on detective dramas, rapidly skipping through options until it locates a match and freezes the screen. Once I have this map inked into my mind, I can add sensory colour through the experiences I gain. A bit like starting with a tube map and transforming it into a living ordinance survey map.

2) Walk Everywhere
The best way to do this is to walk, rather than using public transport or driving (how I wish I’d bothered learning to drive. I put on a bit of weight at the beginning of sixth form so turned into a fitness fanatic, insisting on walking home from school, town and friends’ houses, despite the fact that this was invariably a 2-3hr trek each time. Driving a car did not fit in with this, but I did get thin again so huzzah.) It may be tiring, and take time away from sightseeing, but it will make the experience more visceral and memorable.

3) Ask the Locals for Recommendations
The other absolutely essential bit of advice I can give you is ask the locals for suggestions. Tom is excellent at this, as he has a knack for striking up conversations with everyone we meet. The last time we went to Paris we stopped off at a shop selling wine, intending to have a midnight bottle glass of wine on our private balcony together. We asked the vintner for suggestions, and then if there were any good restaurants nearby that wouldn’t be full of tourists. The suggestions he gave us were all unique, and all fantastic. At each restaurant we tried we asked the waitresses to recommend nearby bars along the same lines, and again found each to be exactly what we’d hoped for. I often see tourists in London wandering, horrified, through Leicester Square or along Oxford Street, and want to grab them and send them in the right direction. Stumbling across somewhere to eat/ drink/ dance the night away on your own is exciting and eternally memorable, but capital cities are big places, and you risk finding the worst of them rather than the best.

4) Search for the Right Shots, Don’t Just Photograph Everything You See
Even if you’re not a photography enthusiast do take a camera, as you’ll want something to help you remember the trip and to show people, but don’t use it constantly. Use your eyes as well. I have a bit of a fetish for alleyways, so I’m always looking to either side for a shot. Dark and twisting, uneven paving stones or leaning walls, a secret courtyard or walled garden glimmering at the end… these transport my imagination. Look up, look behind you, peer where you’re not supposed to. Capture the buildings, the trees, the people. I never understand why people stand in front of statues, art work etc to have their photo taken with it. Surely you want to be a part of the environment, interacting with and connecting to it, rather than just shouting I-woz-here with a stupid grin on your face? What use is that?

5) Do Nothing
You don’t have to see all the sights, or go everywhere your mum/ best friend/ colleagues advised you to. The best way to explore a city is often to do nothing. Wander around, aimlessly, driven only by a desire to see what’s around the next corner or at the end of that strange, unmarked road. Sit outside cafes for hours, sketching, writing or just watching the world go by. It can be a little scary not really knowing where you are or what you’ll find, but as long as you have that map what does it matter? In a new city the ordinary becomes intriguing and beautiful, and that’s what you’ll remember.

Theory into Practice: Design Development 2

I have started to experiment with potential layouts for the pages of the concertina booklet, I have decided to use the black and white colour scheme which I researched into earlier in the brief. I think it works well in representing two types of identity, online and offline. Furthermore it provides high contrast. Additionally the use of numbers within the design is a reference to may target audience, as when my target audience grew up on the internet it was a 'trend' to use numbers in words when talking online, I have used this visual clue to make the publication relate to my target audience. It also makes the design appear more digital although it is still a printed document. 

Theory into Practice: Design Development 1

Thinking through type, for the covers of each of my concertina booklets I have experimented with type and using the distortion of type as a way to visual the content of each of the concertinas.
Anonymity is about being hidden and the text is hidden within a series of lines which mimic the lines of computer screen pixels.

Synchronicity is about being in sync, whereas asynchronicity has been represented  by being slightly out of sync represented visually by the distorted of the type. 

The imagination concertina is about the the projection of desire onto the person you are talking, to visually portray this I have made the type appear like stickers to represent the desired characteristics of the person you are talking to online against the reality of the person visually beneath the sticker. 

Introjection is about the missing elements such as facial cues that occur during face to face communication, this has been represented visually by removing section of the letterforms to indicate the missing elements of communication that occurs during computer mediated communication. 

For invisibility I am going to cut out the typography out white vinyl and place this against white stock so that it appears hidden but still readable. 

Theory into Practice: Publication Research / Content

8 Ways to spot fake online profiles

When it comes to any kind of social networking website, a real person always takes the time to fill out their online profile. Even if they were to put it off the first day they joined, a real person would go back later to fill out any information they have missed. If you add that attractive girl or guy, keep this in mind before you actually befriend them.

You can tell a lot about a person's existence by the friends they have on the popular social media website Facebook. In fact, according to Nev Schulman, creator and host of the Catfish television series you can as he suggests that this is a major sign of a fake online dating profile.

 It seems that most people who are representing fake identities always choose the modeling occupation. Even if Instagram is their modeling agency, it is important to always question someone who claims to be a model especially if you haven't seen them in anything.

As one of the most evident ways to determine a factual identity, it is key to look at all of the pictures. Do you notice that they have more pictures of their body than their face? If you look at their face, do you notice that the face and hair look different in practically all of their pictures? If so, they are fake.

If they represent themselves using just one picture more than likely they are not who they say they are. According to several sources that choose to use one picture this does not always mean a person is a fraud. However; in most cases they are.

When it comes to misrepresenting an innocent third party, most fake profiles will possess libelous hate that is so over-the-top, it is destined to be fake. The next time to discover a profile of the sort, it is important to take the proper action and report it.

If you are talking to your dream girl and/or dream guy and you notice that they have an URL in their profile that links to an adult related website more than likely they are not the person they say they are.

One of the biggest signs to determine whether someone is fake or real has a lot to do with their overall character. If one of their goals is to create drama for no reason more than likely they are misrepresenting the individual in the pictures and are highly fake, as a result.


[Online Video] How to detect a Catfish


9 Tips for detecting a Catfish

1. The perfect person is not a real person. A supermodel or retouched profile photo should raise the first red flag.

2. Be wary if the profile describes a personality that complements your own or is too good to be true. Often, imposters will create interests and activities that mirror your own in order to start a conversation.

3. Check how many friends and followers are listed in the person's network. The average Facebook user has 130 friends. An imposter will often have significantly fewer.

4. Determine whether any of your "mutual friends" have actually met your newest online acquaintance in person.

5. Use search engines to do a quick background check on the name and basic information used in a profile. If the profile claims the person attended Oxford, currently works as a CEO at an international company or runs marathons, you should be able to find mentions of these achievements on alumni, company or running sites, respectively. Schulman admitted that Googling Megan earlier in their relationship could have saved him a great deal of embarrassment and heartbreak.

6. Peruse posted pictures and albums carefully. A real person will often have pictures with friends and family, who will have tagged and commented on photos. By contrast, imposters will often use modeling photos featuring only glamorous shots of the individual rather than group photos.

7. Don't be tricked if your friend has multiple people who vouch for him or her online. One person can easily make multiple accounts to make it appear as if there is a support network of family and friends.

8. Imposters will often try to interact with your own friends and family members to create a broader sense of familiarity and build up a broader network of trust.

9. Finally, if you've been harmed by someone who posted a fake profile, report it to site monitors and authorities. Although it may be humiliating to be duped online, authorities will be able to identify imposters and close their accounts more quickly than you working independently.


Google Image Search with Images to detect a Catfish
One of the main tips that is features within my research and within the documentary I have analysed is the fact you can search google images with images of the person you talking to online. 


LCA Alumni: Branding Research


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